Social Media And Its Effects On Society - 1167 Words

Most teens spend time in their rooms on their phones, texting friends, snapchatting their buddies, and on any social media site that they deem entertaining. Over the past 10 years social media has taken over, and has taken teens away from the real world and putting them behind a screen. Social media, a hot and relatively new commodity, is used by all ages. To understand this topic that will be discussed, social media needs to be defined. Most forms â€Å"of social media are electronic, and allow people to communicate and interact with one another using computers, smart phones and the Internet. Social networks (such as Facebook, Twitter, and Pinterest) are a subset or particular type of social media† (Walker, L 2013) . Social media has taken†¦show more content†¦When it comes to body image and social media, young women are extremely affected. In this day and age, teen girls tend to focus on social media and the way women are depicted on them. The ideal body image for w omen is slim figure. Now that everything is so easy to access do to smartphones, problems with young women and body images have risen in the past few year. According to an article written by susan scutti,on the Medical Daily, talks about a new trend that hit social media recently, â€Å"Thinspiration† also know as â€Å"Thinspo†.This movement promotes eating disorders such as anorexia and bulimia to young adults.. When typing in these hashtags â€Å" Nearly half the images featured headless bodies of women and predominantly focused on the pelvis, abdomen, or thighs, while also tending to be sexually suggestive† (Scutti, S. 2015, May 11). Also when typing in Thinspo immediately â€Å"images of emaciated legs and protruding ribs are flanked by words like â€Å"starving for perfection† and drastic tips to drop weight†(Shalby,2014). Showing a skinny women with a small stomach and a thigh gap makes girls who don t fit into that description take life t hreatening measures to reach that goal, and on top of that they give tips on how to lose weight. Thinspo pages also allow girls who are already suffering to compare â€Å" weights,{ being}together and {help} one another avoid eating†(Rojas,2014). In another article written by Jessica Bellaso

Biography of Vo Nguyen Giap, Vietnamese General

Vo Nguyen Giap (August 25, 1911–October 4, 2013) was a Vietnamese general who led the Viet Minh during the First Indochina War. He later commanded the Vietnam Peoples Army during the Vietnam War. Giap was the deputy prime minister of Vietnam from 1955 to 1991. Fast Facts: Vo Nguyen Giap Known For: Giap was a Vietnamese general who commanded the Vietnam Peoples Army and orchestrated the capture of Saigon.Also Known As: Red NapoleonBorn: August 25, 1911 in Lá »â€¡ Thá » §y,  French IndochinaParents: Và µ Quang Nghià ªm and Nguyá »â€¦n Thá »â€¹ Kià ªnDied: October 4, 2013 in Hanoi, VietnamEducation: Indochinese UniversitySpouse(s): Nguyen Thi Minh Giang (m. 1939–1944), Dang Bich Ha (m. 1946)Children: Five Early Life Born in the village of An Xa on August 25, 1911, Vo Nguyen Giap was the son of Và µ Quang Nghià ªm and Nguyá »â€¦n Thá »â€¹ Kià ªn. At the age of 16, he began attending a French lycà ©e in Hue but was expelled after two years for organizing a student strike. He later attended the University of Hanoi, where he earned degrees in political economy and law. After departing school, he taught history and worked as a journalist until he was arrested in 1930 for supporting student strikes. Released 13 months later, Giap joined the Communist Party and began protesting against French rule of Indochina. During the 1930s, he also worked as a writer for several newspapers. Exile and World War II In 1939, Giap married fellow socialist Nguyen Thi Quang Thai. Their marriage was brief, as he was forced to flee to China later that year following the French outlawing of communism. While in exile, his wife, father, sister, and sister-in-law were arrested and executed by the French. In China, Giap joined with Ho Chi Minh, the founder of the Vietnamese Independence League (Viet Minh). Between 1944 and 1945, Giap returned to Vietnam to organize guerilla activity against the Japanese. Following the end of World War II, the Viet Minh was given authority by the Japanese to form a provisional government. First Indochina War In September 1945, Ho Chi Minh proclaimed the Democratic Republic of Vietnam and named Giap as his interior minister. The government was short-lived, however, as the French soon returned to take control of the area. Since the French were unwilling to recognize Ho Chi Minhs government, fighting soon broke out between the French and the Viet Minh. Given command of the Viet Minhs military, Giap soon found that his men could not defeat the better-equipped French and he ordered a withdrawal to bases in the countryside. With the victory of Mao Zedongs communist forces in China, Giaps situation improved, as he gained a new base for training his men. Over the next seven years, Giaps Viet Minh forces successfully drove the French from most of North Vietnams rural areas; however, they were unable to take control of any of the regions towns or cities. At a stalemate, Giap began attacking into Laos, hoping to draw the French into battle on the Viet Minhs terms. With French public opinion swinging against the war, the commander in Indochina, General Henri Navarre, sought a quick victory. To accomplish this he fortified Dien Bien Phu, which was situated along the Viet Minhs supply lines to Laos. It was Navarres goal to draw Giap into a conventional battle where he could be crushed. To deal with the new threat, Giap concentrated all of his forces around Dien Bien Phu and surrounded the French base. On March 13, 1954, his men opened fire with newly obtained Chinese guns. Surprising the French with artillery fire, the Viet Minh slowly tightened the noose around the isolated French garrison. Over the next 56 days, Giaps troops captured one French position at a  time until the defenders were compelled to surrender. The victory at Dien Bien Phu effectively ended the First Indochina War. In the ensuing peace accords, the country was partitioned, and Ho Chi Minh became the leader of communist North Vietnam. Vietnam War In the new government, Giap served as the minister of defense and commander-in-chief of the Peoples Army of Vietnam. With the outbreak of hostilities with South Vietnam, and later the United States, Giap led North Vietnams strategy and command. In 1967, Giap helped oversee the planning for the massive Tet Offensive. Giap was initially opposed to a conventional attack; he had goals that were both military and political. In addition to achieving a military victory, Giap hoped the offensive would spark an uprising in South Vietnam and show that American claims about the wars progress were wrong. While the 1968 Tet Offensive proved to be a military disaster for North Vietnam, Giap was able to achieve some of his political objectives. The offensive showed that North Vietnam was far from being defeated and significantly contributed to changing American perceptions about the conflict. Following Tet, peace talks began, and the United States ultimately withdrew from the war in 1973. Following the American departure, Giap remained in command of North Vietnamese forces and directed General Van Tien Dung and the Ho Chi Minh campaign that finally captured the South Vietnamese capital of Saigon in 1975. Death With Vietnam reunified under communist rule, Giap remained minister of defense. After retiring, he authored several military texts, including Peoples Army, Peoples War and Big Victory, Great Task. He died on October 4, 2013, at Central Military Hospital 108 in Hanoi.

Risks Associated Implementing And Managing A Project Of...

There are many risks associated implementing and managing a project of this size. One of the many risks that are common with IT projects dealing with EHR’s is the system misreading a patient information and not identifying the proper individual. Another issue that there could be redundancy in data that is being entered into the system and this would be wasting valuable time not only for the medical staff, but the patients themselves. If a system like this is not managed well you can have on authorized people getting access to vital patient’s information and the healthcare facility itself. So security of a system like this must be well-maintained and the system that is being put into place must have all the safeguards to ensure that†¦show more content†¦Nevertheless, the patients may fail to disclose part of their health issues fearing that the information may be disclosed to other people hence causing them discrimination and stigma. This essay will discuss the benefits that informatics have on enhancing privacy in healthcare. Security and privacy of information gathered during the process of providing health care are important because of noteworthy psychological, economic, and social damage that can occur to people when individual information concerning their health is unveiled. With controlled access to shared health data, or the merging of such data from various sites in a common source, the potential of losing privacy of information is higher than in remote electronic health records systems, or in paper medical systems. It is so when the right privacy measures are not implemented (Grebner Mattingly, 2016). The use of information technology in healthcare entails a wide range of advanced technologies that are made to manage and share information that is related to health. The most important type of health informatics is a system that gathers, stores, and systematizes health information concerning patients. When correctly implemented , this type of a system can aid in the coordination of care offered to patients, minimize health errors, and improve the efficiency of the medical efficiency. Electronic information systems occur in different shapes and scopes. Some of them gather and share patient records only

When Little Girls Are Asked Who Their Heroes Are, It Is

When little girls are asked who their heroes are, it is very common for them to answer a male figure, usually their father. Psychologist Hoffman, emphasizes that a healthy relationship between a father, or male figure, and a daughter can lead to a strong confident and independent women. When a young girl has a father who will show his daughter unconditional love they show higher rates of positive body image, and self-esteem. It is commonly believed that having a strong mother-daughter bond can influence their development. New studies however, have show that the father has a stronger influence on their children. This bond does not only influence her self esteem, body image, relationships, interactions and behavioral traits, but most†¦show more content†¦of Canada). Examples as this have been seen in the Medieval time of Europe; and in early Jewish law. This law stated that an adulterous wife and her partner were mandated to death. Honor Killing could also be considered when King Henry VII would behead his wives in order to have a male heir. Acts like these did not only happen in Europe but all around the world (Gov. of Canada). For instance, similar actions happened in Latin American. Ancient Incas had laws that â€Å"permitted husbands to starve their wives to death as punishment for committing an adulterous act†(Gov. of Canada). Aztecs also had laws that would punish a female for adultery by stoning or strangling her to death. It could even be seen in Shakespeare’s play Romeo and Juliet that both lovers died, because of a family feud, dealing with honor. It has been practiced in many regions around the world. Around the world there s different customs however, â€Å"Africa, Middle East, Asia, Europe, Latin America,[and] Australia have all maintained a patriarchal structure that sanctions control over women s bodies and sexuality in a bid to maintain power structure...It is a phenomenon embedded in the system of power relations and the identity of a community† (Raza). According to Honour Based Violence Awareness Network, 5,000 honor killings occur internationally each year; including 1,000 in India and Pakistan and twelve in the United Kingdom. Most commonlyShow MoreRelatedAnalysis Of The Book 9 / 11 997 Words   |  4 Pagesthe time when the lives of many people, who had the misfortune to be in that time and place, at that exact moment, would stop forever in their memories. Everyone were affected in some way or another, since that was the day when all USA dressed for mourning and held one minute of silence for those innocents who died unjustly. 9/11 had thousands of stories that were not counted, hundreds of nameless heroes who were not recognized but have earned a special place in the hearts of the people who were savedRead MoreThe Story Of The Movie The Great Gatsby And Snow White 1608 Words   |  7 PagesHeroes are found everywhere when Disney is involved. From a prince or princess to secretive toys to the smallest forms of life on earth, a hero can be found in anyone. Being attached to one or a few is entirely common. These certain characters may be the ones they look up to. Young girls often choose to look up to a princess, although, they are not what they were over 50 years ago. The very first Disney princess, Snow White, is purely a damsel in distress. The same goes for Aurora who appeared inRead MoreAnalysis Of The Book Taken 1426 Words   |  6 PagesThey involve a hero’s helpers, a heroes call to the adventure, a heroes materials, their almost death experiences, and their quests, to name a few. The m ovie Taken, represents a monomyth because the plot follows a man’s journey to save his daughter. Bryan (Actor Liam Neelson) goes over seas to find his kidnapped daughter, Kim. Bryan is in Los Angeles and Kim is in Paris with a friend, Amanda, when the action packed adventure begins. The call to adventure for a hero would begin if that hero receivesRead MoreHeroism : A Brave Soldier1054 Words   |  5 Pagestoo scared and too cowardly. But, there are those few special people who will stand up for what is right and always looking to help others, these people are called heroes. Heroism is jumping to action whenever you see someone in need and willing to make sacrifices for your cause, but not battling against villains instead facing challenges with courage. Heroes, when they see someone in need, they jump to action. Except not all heroes are strong and fit for the job. Having a disability, either physicallyRead MoreThe Importance Of Fairytales1218 Words   |  5 Pageshave not encountered in their own lives. In My Grandmother Asked Me To to Tell You She’s Sorry, Backman uses fairy tales for Elsa to understand the people in her building that Granny had saved. These stories, Elsa soon learns, have a greater significance and interconnectedness than she had imagined. One of the first stories that Elsa remembers Granny telling her is the story of the girl who said no. The story begins with a fair princess who grew into a Queen, afraid of conflict. She began to banRead MoreFlashback : At Last 1578 Words   |  7 Pagesright into me. BAM! Everything went black. The ice cream van had hit the school bully who just happened to be the best U12 British cross-country runner. Page One:- Now that I ve got your attention, here’s where the story starts†¦ Once, there was a child called Norbert, but, for some reason, he just never fitted in. Was it his big blue eyes? His small crooked nose? Was his big friendly smile just a little too friendly? Page Two:- No, the answer was this: he was a monster! Yep, you heardRead MoreBiography Of Martin Luther King s Black Power 942 Words   |  4 Pagesheadlines, black people in Alabama continued to protest for freedom. Many black citizens in Alabama began to realize that there were other white people in Alabama who also wanted to end segregation. In Lowndes County, Alabama, there was a rich man who owned thousands of acres of land, named Harrell Hammonds. Hammonds was a probate judge who raised cattle and grew cotton on his farm. Hammonds was also an aristocratic politician. Many people noticed Hammonds as being against segregation. Hammonds arguedRead MoreComparison Soldiers Home and Speaking of Courage1116 Words   |  5 Pagesrealize what happens to those soldiers once they come home. The short stories Soldiers Home† by Ernest Hemingway and Speaking of Courage† by Tim OBrien explore the thematic after effects of war and how it impacts a young persons life. Young people who go to war come back dramatically changed, and as a result, it is challenging for them to return to their homes. Hemingway’s character, Krebs, and OBrien’s character, Berlin, similarly demonstrate the consequences of war on the lives of these youngRead MoreHow the Makers of Shrek Subvert the Usual Conventions of a Fairytale Using Presentational Devices1354 Words   |  6 Pagesmake them humorous, for example the three little pigs were given stereotypical homosexual voices. Other characters in the film were Tinkerbell, Little Red Riding Hood, The Three Bears and many more. They also added and changed well known phrases from fairytale films. For example the Three Little Pigs dont say, He huffed and he puffed and blew the house down they say, He huffed and he puffed and signed the eviction notice When they do this I think it adds a lot of humourtoRead MoreTheories of Psychology in Fairy Tales Essay example1521 Words   |  7 Pages Young people are able to use their imaginations while listening to these fantastical stories. Filled with dragons, witches, damsels in distress, and heroes, these tales stay in the mind children for years to come. However, these young listeners are getting much more than a happy ending. Fairy tales such as The Goose Girl, The Three Little Pigs, Cinderella, and Snow White one can find theories of psychology. Erik Eriksons theories of social development as well as Sigmund Freuds theory

I Wanna Be Special Plath and Nazi Germany Free Essays

Sylvia Plath is a poet who writes in a confessional style. Her poetry shows her strong opinions towards patriarchy. By examining her works and researching her past, one can see that the two prominent male figures in her past are her father and Ted Hughes, her husband. We will write a custom essay sample on I Wanna Be Special: Plath and Nazi Germany or any similar topic only for you Order Now In her poetry Plath uses Nazi Germany as a metaphor for the oppressive system of patriarchy women live under, while she portrays the victim as Jews. Two examples of poems where this appears are â€Å"Lady Lazarus† and â€Å"Daddy†. Because the Holocaust is such a sensitive subject, there are two schools of thought to Plath’s metaphor. One belief is that she belittles the Holocaust. The other belief is that a metaphor is simply a metaphor. Obviously, Plath has no first hand knowledge if she uses the metaphor so trivially. There are aspects of Plath’s works that people may find hard to understand if they don’t know about her history. To understand Plath’s poetry, one has to understand Plath. Sylvia Plath writes confessional poetry. Because she writes in this confessional style, those who study her work must become familiar with her past. Confessional poetry is when poets write about their own experiences; thoughts, feelings, and experiences become the basis of the poetry. Thus the poems become an expression of poet’s innermost person. Unlike other forms of poetry, confessional takes its material directly from the life of the poet. The tone of Plath’s poetry is decidedly depressing. During her life, Plath became suicidal. As a child, she almost drowned, and later attempted to kill herself before actually succeeding. These experiences become strong influences on Plath’s poetry. Anne Sexton was another confessional poet. She met Plath at a poetry workshop and the two became good friends. When writing poems, one would call the other to get input and suggestions, or just to talk about the happenings in their lives. However, there remains a main difference between Plath’s poetry and Sexton’s poetry: Anne Sexton was not originally a writer, but a housewife. When the stresses became too much for her, she went to therapy. During one of her sessions, her psychiatrist suggested that she begin writing poetry to help her get at the root of her problems. The largest problem that Plath had was with the institution of patriarchy that surrounded her. In her poetry, she expresses her negative emotions towards patriarchy. Plath was a daughter, wife, and mother through her life. These titles also came with roles that were dictated to her by the patriarchal structure. Because she was forced into all of these roles, and expected to fulfil them all, Plath resented those who forced her into these roles, and her displeasure becomes quite evident in her poetry. There are two major male figures in Plath’s life; father and husband. Her father, Otto Plath, originally lived in Grabow Poland and spoke German. He moved to the United States when he was 15, and later taught at Boston University (Modern Poetry, p. 1417). Yet he died while Plath was still quite young. His daughter, Silvia Plath, became very resentful towards her father. This resentment is most strongly found in her poem â€Å"Daddy†. Plath’s husband, Ted Hughes, was also a writer. However, he did not approve of the writing of his wife. He tried to discourage her from writing, to stay home and raise a family. Many today blame Hughes for the death of Plath, and believe that he is responsible for her committing suicide. Due to the experiences that she has with patriarchy, it is understandable that Plath carried resentments. These feelings were so strong that she used Nazi Germany as a metaphor for patriarchy. However, this brought about many conflicts; while some critics defended her use of the Holocaust imagery, others vehemently defended that she was in fact belittling what the Jewish people suffered through. In the poem â€Å"Daddy†, Plath openly attacks her father. â€Å"Daddy, I have had to kill you. / You died before I had time† (Daddy, 6-7). She verbally demonstrates her need to hurt and to kill him; he is the symbol of patriarchy from her early life. Plath resents the fact that he died before she could remove him from his strong patriarchical role. This resentment grew until she began to see oppression everywhere: I have always been scared of you, Wish your Luftwaffe, your gobbledygoo. And your neat moustache And your Aryan eye, bright and blue (â€Å"Daddy†, 41-44). Plath associates her fathers’ German features to Nazi features. This particular comparison also strongly draws upon a militaristic image. As â€Å"Luftwaffe† means Air Force in German, she is quite obviously comparing patriarchy to military. The idea of someone with power over her terrifies Plath. Since patriarchy is seen as oppressive Nazi Germany, Plath sees herself as an oppressed Jew. A sort of walking miracle, my skin Bright as a Nazi lampshade, My right foot A paperweight, My face a featureless, fine Jew linen (â€Å"Lady Lazarus†, 4-9) A few images from the Holocaust are drawn here. Plath places herself in a situation where she is the victim. She draws on the idea of how Jewish people were skinned for lampshades as how badly men treat women. Because of the metaphor she uses, Plath’s poetry has sparked some serious debate. Many critics state that the use of Nazi Germany in that metaphor is very inappropriate. By using Nazi Germany as a metaphor for patriarchy, Plath accomplishes nothing, save to belittle the Holocaust. The Holocaust is the single worst event in the history of human civilization. Its uniqueness is what set it apart from other tragic events in our history. Yet some argue that if it is inappropriate to use Nazi Germany as a metaphor, then other events, such as slavery could be excluded as well. Slavery of blacks is another tragic event that can be used as a metaphor. However, it is this writer’s opinion that there is too great a difference between the slavery of blacks and the Holocaust. If one looks at statistics for the death of slaves and compare it to statistics for the death of Jewish people, one will see that the numbers are relatively similar. The difference lies in the fact that the slave totals come from many years, while Jewish total are only from five years. While slavery was still common, it was possible for a slave to escape relative harm; He (or she) could follow all the rules and be treated as well as other livestock. During the Holocaust there were no rules for Jewish people to follow. There was no such thing as a good Jew, and they were all treated worse than animals. Given the evidence of Plath’s poetry, it is quite evident that she did not fully understand the atrocities of the Holocaust. Her knowledge only extended to that which most people already knew. And therefore she was not fully informed of the subject of which she trivialized. However, other critics defend Plath’s use of the metaphor by reinforcing that fact that it is simply a metaphor, and is doing what it should. It is a common argument that sometimes a metaphor is simply a metaphor. The purpose of a metaphor is to compare two completely unrelated ideas, to shock the audience into looking at the intended subject in a new light. Rose, a critic of Plath, says that she uses the shocking imagery of comparing the Holocaust to patriarchy to entice strong reactions from the reader, and if one dismissed her comparison, then one can be expected to dismiss the very idea of a metaphor. To dictate what ideas can and can’t be used in metaphor negates all metaphors. The Holocaust is not alone in the history of tragic events. If one argues that the Holocaust was horrible, one should also accept that there are other horrific occurrences. Mass slaughters are not an uncommon part of ancient history. During the time of Nero Caesar, Christians who would not bow down to the likeness of the Caesar were thrown into lion pits to be killed. African slaves, who did not obey every order of their masters, were beaten. European explorers who first explored the Americas, killed countless natives, and brought more over seas to become slaves. If one wishes to look at statistics, the number of people killed in the Holocaust, is almost the same as the number of women killed through patriarchal society. Sylvia Plath was a poet who wrote her poems for others to read. Her metaphor of comparing patriarchy to Nazi Germany is used to shock audiences into seeing the severity of oppression that women face. However, to achieve this shock, she lessens the impact of the Holocaust. Many defend that Plath is simply using a metaphor the way it should be used. In this writer’s opinion, because Plath used the Holocaust just to shock readers, is why she is belittling it. If she wrote the way Anne Sexton did before being published – that is, for personal reasons – this writer would not have a problem. As it is, the comparison was written for all to see. By being so public in her trivialization of that happened to the Jewish people, Plath’s only accomplishment is to embarrass herself with writing that isn’t poor, but shows a decided lack of judgement. How to cite I Wanna Be Special: Plath and Nazi Germany, Papers

Strategic Objectives of Woolworths-Free-Samples -Myassignment

Question: Your task is to undertake a strategic planning exercise for your own organisation, or for an organisation you are familiar with in your country or region. You are required to produce a report that evaluates the existing objectives and the alignment between the currently deployed strategy and objectives. Answer: Introduction Twenty-first centuries is considered as the era of business as massive development in businesses all over the world can be noticed. Businesses all over the world are growing in a large pace. In this situation, Strategic Management is considered as one of the major factors for the companies all over the world. In order to ensure that the organizations are developing in a steady pace, the organizational managers are required to develop effective strategies (Hitt, Ireland and Hoskisson 2012). Thus, strategic management refers to the process of developing and managing strategies in order to achieve the organizational goals and objectives. In addition, with the employment of effective strategic management in the organizations, the businesses can get the necessary competitive advantages. Hence, it can be seen that strategic management has an important role to play in the overall development of the companies (Hill, Jones and Schilling 2014). In this context, it is required to mention that t here needs to be an effective alignment between the organizational objectives and strategies as strategic objectives provide the organizational managers with the necessary direction to achieve organizational goals and objectives (Eden and Ackermann 2013). This study takes an honest attempt to analyze and evaluate various aspects of strategic management and strategic planning for a business organization. Thus, for this study, Woolworths Limited is taken into consideration. Various stages of this report attempts to analyze and evaluate different aspects of strategic management and strategic planning for Woolworths. Lastly, based on the whole discussion, a conclusion and recommendations are provided. Company and Industry Background Woolworths Limited is one of the major Australian companies operating in the retail market of Australia and New Zealand. This company is considered as the second largest company in Australia in terms of revenue. Woolworths was established in the year of 1924 and the company is headquartered at New South Wales, Australia. It can be seen that Woolworths operates in different business segments; they are supermarkets, petrol, food, liquor, general merchandise, home improvements, hotels and others. Woolworths has an employee base of 202,000. In 2016, the company registered revenue and operating income of AUS$59 billion and AUS$1.6 billion (woolworthsgroup.com.au 2017). The Australian retail industry is considered as one of the major industries as it contributes towards the economic development of the country. At present, the retail industry of Australia is growing in a fast pace with the help of social as well as economical development. The key factors contribute towards the development of Australian retail sector are string economic growth of Australia, rising population of the country and the increase in purchasing power of the Australians. It is expected that the Australian retail industry will expand at a rate of 2% during the year 2013 to 2018 (deloitte.com 2017). Appropriateness of Strategic Objectives As per the above discussion, it can be seen that strategic management is one of the major factor for the success of the business organizations (Slack 2015). There is not any exception of this fact in case of Woolworths. The major organizational goal of Woolworths is to make the company in such a way that they become the first preference of their customers across all brands. In order to achieve this goal Woolworths has developed five major strategic objectives. Out of these five objectives, two are discussed below: The first objective is to develop a customer and store-led culture and team. It is considered as a crucial strategic objective of Woolworths. As per this objective, Woolworths has implemented various revised long-term as well as short-term performance measures that are aligned with the major goal of the company (woolworthsgroup.com.au 2017). After that, Woolworths has also implemented new Operating Model with various shared services so that they can be great help for the companies. As a part of this objective, Woolworths has implemented Woolies Welcome scheme under which the support office team has to spend a week in various Woolworth stores. In addition, Woolworths has also developed some major tools for the customers so that the customers can provide their feedbacks to the Support Office. There are various other steps taken by Woolworths for the achievements of this objective. Thus, based on the above discussion, it can be seen that Woolworths has implemented all of these strategie s so that they can build a customer and store-led culture and team in the organization. Thus, all these strategies are well aligned with the goal of the company. The second objective is the generation of sustainable sales momentum in Food. Under this strategy, the main aim of Woolworths is to deliver the products to the right people and to obtain sustainable sales and profitability. Woolworths has introduced the program called Strong Voice of the Customers that helps Woolworths to describe the customers feedback based on their experience. In June, Woolworths received record overall customer satisfaction as a result of this initiative. In addition, as a result of this objective, customers transactions for Woolworths has grown by 1.4% in the fourth quarter of 2016. Apart from this, the amount of investments increased by AUS$500 million in 2016 as compared to 2015. It has been seen that Woolworths has taken some of the major steps to engage more suppliers. Thus, from the above discussion, it can be observed that Woolworths has taken all these steps so that they can achieve the objective of the generation of sustainable sales momentum in food bus iness. In addition, this particular objective is aligned with the major goal of the company (ausfoodnews.com.au 2017). From the above discussion, it can that Woolworths has taken various strategic steps for the achievements of the above-discussed objectives. However, there are still some areas of improvements. Thus, it is recommended that Woolworths needs to develop more customer-oriented objectives so that the customers can be highly motivated to buy their products. For example, the objective of Woolworths should be to attract more customers towards the company with the help of various customer loyalty programs. In addition, it is also recommended that Woolworths should develop objectives that will be concerned about the overall welfare of the customers. These are the major recommendation. Evaluation and Determination of Strategies The above analysis shows that Woolworths has some clear strategic objectives for the achievement of their ultimate organizational goal. It needs to be mentioned that Woolworths has developed organizational strategies in such a way so that they can help in the achievement of set objectives. in order to determine the alignment between the objectives and strategies, it is required to discuss about the strategies of the company. Woolworths is always committed towards delivering quality products and services based on the mission and vision statement. It needs to be mentioned that Woolworths has adopted the strategy of building a multi-optional retain company in terms of quality products, quality services, low price and in store experience to meet the requirements of the customers. In this regard, the goal of Woolworths is to reach to AUS$1 billion sales with the help of online channels by the year 2020. Thus, the major strategies of Woolworths are as follows: Extend Leadership: In the recent years, Woolworths has re-established their marketing campaigns so that they can add value to the stakeholders of the company and boost growth in every aspect of business. In addition, it is also the strategy of Woolworths to accelerate leadership in the food and liquor business (ausfoodnews.com.au 2017). To Maintain Track Records to Build New Growth: Another major strategy of Woolworths is to maintain the record of accomplishment of their business performance so that they can be helpful in the near future as a benchmark. It will help Woolworths to grab the future business opportunities (woolworthsholdings.co.za 2017). Maximization of Shareholders Value: The effectiveness of this strategy can be seen by the entering the electronic business by restructuring and divesting Dick Smith. In addition, Woolworths has been able to improve various aspects of marketing with the help of this strategy. Woolworths acceleration alignment with Big W offers the business with new customers and competitive reality (wow2016ar.qreports.com.au 2017). Effective Use of Enablers for Business Growth: Woolworths has been using the enablers of the company in such a way so that they can improve long-term relationship with shareholders. In addition, this strategy helps Woolworths in acquiring local and international talents for their business. This enablers help Woolworths in gaining higher profitability along with effectiveness in the supply chain (woolworthsgroup.com.au 2017). Thus, from the above discussion, it can be seen that Woolworths have employed some of the major effective business strategies for the overall development of the organization. Earlier discussion shows two major strategic objectives of Woolworths. From the above, it can be seen that all the strategies of Woolworths are customer centric as their major motive is to satisfy the retain needs of the customers. On the other hand, all the strategies are developed in such a way so that they can promote the sales and growth of the company. Hence, on the overall basis, it is clear that Woolworths develops their business strategies by aligning them with their business objectives. This aspect can be proved by observing the market position of Woolworths, as they are the second largest company in the Australian retail market. Components of Strategy Execution After developing the strategies, it is crucial for the companies to effectively execute them as the success of the strategies largely depends on this process. In case of Woolworths, the company use to follow certain steps for strategy execution. The first step is the visualization of the strategies. In this step, the managers of Woolworths use tools like strategic maps, activity map and others to illustrate strategies. The next step is strategy measurement in which the key elements are put in the strategy for performance measurement (Hrebiniak 2013). The next step involves the decision making process in which the managers are required to take final decision for the selection of final strategies. The next step in strategy execution is the alignment of strategies with organizational strategic objectives. The strategies are developed in such a way so that they can be helpful for the achievements of strategic objectives. The next steps are the communication and management of the strategi es. It is required for Woolworths to communicate the strategies with the organizational people; at the same time, the managers of Woolworths manage the strategies effectively. In the last stage, the roles are aligned to different individual for the effective running of strategies (woolworthsgroup.com.au 2017). These are the main stages in strategy execution in Woolworths. The above discussion shows that Woolworths has an effective strategy execution process. However, it is a lengthy process that taken large amount of money and resources. Thus, it is recommended that Woolworths should shorten the process of strategy execution so that both time and money can be saved. It can also be seen that there is not strategy review process. Hence, it is also recommended that Woolworths needs to employ effective process for continuous review of organizational strategies. Conclusion The above discussion shows that Woolworths has five major strategic objectives. Two of them are to develop a customer and store-led culture and to promote sustainable sales growth. From the above-discussed strategy analysis, it can be observed that Woolworths has employed some effective strategies to support the string growth of the company. It is also prominent from the analysis that the major aim of all the strategies are to provide satisfaction to their customers need and to promote sales growth. Thus, it can be concluded that there are proper alignment between the strategic objectives and business strategies of Woolworths. The above discussion also shows that Woolworths follow a specific process for the execution of business strategies. Based on the discussion, some recommendations are provided below: It is recommended that Woolworths needs to develop some major customer centric strategies that will be helpful in attracting more customers towards the company. 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