Strategic Objectives of Woolworths-Free-Samples -Myassignment

Question: Your task is to undertake a strategic planning exercise for your own organisation, or for an organisation you are familiar with in your country or region. You are required to produce a report that evaluates the existing objectives and the alignment between the currently deployed strategy and objectives. Answer: Introduction Twenty-first centuries is considered as the era of business as massive development in businesses all over the world can be noticed. Businesses all over the world are growing in a large pace. In this situation, Strategic Management is considered as one of the major factors for the companies all over the world. In order to ensure that the organizations are developing in a steady pace, the organizational managers are required to develop effective strategies (Hitt, Ireland and Hoskisson 2012). Thus, strategic management refers to the process of developing and managing strategies in order to achieve the organizational goals and objectives. In addition, with the employment of effective strategic management in the organizations, the businesses can get the necessary competitive advantages. Hence, it can be seen that strategic management has an important role to play in the overall development of the companies (Hill, Jones and Schilling 2014). In this context, it is required to mention that t here needs to be an effective alignment between the organizational objectives and strategies as strategic objectives provide the organizational managers with the necessary direction to achieve organizational goals and objectives (Eden and Ackermann 2013). This study takes an honest attempt to analyze and evaluate various aspects of strategic management and strategic planning for a business organization. Thus, for this study, Woolworths Limited is taken into consideration. Various stages of this report attempts to analyze and evaluate different aspects of strategic management and strategic planning for Woolworths. Lastly, based on the whole discussion, a conclusion and recommendations are provided. Company and Industry Background Woolworths Limited is one of the major Australian companies operating in the retail market of Australia and New Zealand. This company is considered as the second largest company in Australia in terms of revenue. Woolworths was established in the year of 1924 and the company is headquartered at New South Wales, Australia. It can be seen that Woolworths operates in different business segments; they are supermarkets, petrol, food, liquor, general merchandise, home improvements, hotels and others. Woolworths has an employee base of 202,000. In 2016, the company registered revenue and operating income of AUS$59 billion and AUS$1.6 billion (woolworthsgroup.com.au 2017). The Australian retail industry is considered as one of the major industries as it contributes towards the economic development of the country. At present, the retail industry of Australia is growing in a fast pace with the help of social as well as economical development. The key factors contribute towards the development of Australian retail sector are string economic growth of Australia, rising population of the country and the increase in purchasing power of the Australians. It is expected that the Australian retail industry will expand at a rate of 2% during the year 2013 to 2018 (deloitte.com 2017). Appropriateness of Strategic Objectives As per the above discussion, it can be seen that strategic management is one of the major factor for the success of the business organizations (Slack 2015). There is not any exception of this fact in case of Woolworths. The major organizational goal of Woolworths is to make the company in such a way that they become the first preference of their customers across all brands. In order to achieve this goal Woolworths has developed five major strategic objectives. Out of these five objectives, two are discussed below: The first objective is to develop a customer and store-led culture and team. It is considered as a crucial strategic objective of Woolworths. As per this objective, Woolworths has implemented various revised long-term as well as short-term performance measures that are aligned with the major goal of the company (woolworthsgroup.com.au 2017). After that, Woolworths has also implemented new Operating Model with various shared services so that they can be great help for the companies. As a part of this objective, Woolworths has implemented Woolies Welcome scheme under which the support office team has to spend a week in various Woolworth stores. In addition, Woolworths has also developed some major tools for the customers so that the customers can provide their feedbacks to the Support Office. There are various other steps taken by Woolworths for the achievements of this objective. Thus, based on the above discussion, it can be seen that Woolworths has implemented all of these strategie s so that they can build a customer and store-led culture and team in the organization. Thus, all these strategies are well aligned with the goal of the company. The second objective is the generation of sustainable sales momentum in Food. Under this strategy, the main aim of Woolworths is to deliver the products to the right people and to obtain sustainable sales and profitability. Woolworths has introduced the program called Strong Voice of the Customers that helps Woolworths to describe the customers feedback based on their experience. In June, Woolworths received record overall customer satisfaction as a result of this initiative. In addition, as a result of this objective, customers transactions for Woolworths has grown by 1.4% in the fourth quarter of 2016. Apart from this, the amount of investments increased by AUS$500 million in 2016 as compared to 2015. It has been seen that Woolworths has taken some of the major steps to engage more suppliers. Thus, from the above discussion, it can be observed that Woolworths has taken all these steps so that they can achieve the objective of the generation of sustainable sales momentum in food bus iness. In addition, this particular objective is aligned with the major goal of the company (ausfoodnews.com.au 2017). From the above discussion, it can that Woolworths has taken various strategic steps for the achievements of the above-discussed objectives. However, there are still some areas of improvements. Thus, it is recommended that Woolworths needs to develop more customer-oriented objectives so that the customers can be highly motivated to buy their products. For example, the objective of Woolworths should be to attract more customers towards the company with the help of various customer loyalty programs. In addition, it is also recommended that Woolworths should develop objectives that will be concerned about the overall welfare of the customers. These are the major recommendation. Evaluation and Determination of Strategies The above analysis shows that Woolworths has some clear strategic objectives for the achievement of their ultimate organizational goal. It needs to be mentioned that Woolworths has developed organizational strategies in such a way so that they can help in the achievement of set objectives. in order to determine the alignment between the objectives and strategies, it is required to discuss about the strategies of the company. Woolworths is always committed towards delivering quality products and services based on the mission and vision statement. It needs to be mentioned that Woolworths has adopted the strategy of building a multi-optional retain company in terms of quality products, quality services, low price and in store experience to meet the requirements of the customers. In this regard, the goal of Woolworths is to reach to AUS$1 billion sales with the help of online channels by the year 2020. Thus, the major strategies of Woolworths are as follows: Extend Leadership: In the recent years, Woolworths has re-established their marketing campaigns so that they can add value to the stakeholders of the company and boost growth in every aspect of business. In addition, it is also the strategy of Woolworths to accelerate leadership in the food and liquor business (ausfoodnews.com.au 2017). To Maintain Track Records to Build New Growth: Another major strategy of Woolworths is to maintain the record of accomplishment of their business performance so that they can be helpful in the near future as a benchmark. It will help Woolworths to grab the future business opportunities (woolworthsholdings.co.za 2017). Maximization of Shareholders Value: The effectiveness of this strategy can be seen by the entering the electronic business by restructuring and divesting Dick Smith. In addition, Woolworths has been able to improve various aspects of marketing with the help of this strategy. Woolworths acceleration alignment with Big W offers the business with new customers and competitive reality (wow2016ar.qreports.com.au 2017). Effective Use of Enablers for Business Growth: Woolworths has been using the enablers of the company in such a way so that they can improve long-term relationship with shareholders. In addition, this strategy helps Woolworths in acquiring local and international talents for their business. This enablers help Woolworths in gaining higher profitability along with effectiveness in the supply chain (woolworthsgroup.com.au 2017). Thus, from the above discussion, it can be seen that Woolworths have employed some of the major effective business strategies for the overall development of the organization. Earlier discussion shows two major strategic objectives of Woolworths. From the above, it can be seen that all the strategies of Woolworths are customer centric as their major motive is to satisfy the retain needs of the customers. On the other hand, all the strategies are developed in such a way so that they can promote the sales and growth of the company. Hence, on the overall basis, it is clear that Woolworths develops their business strategies by aligning them with their business objectives. This aspect can be proved by observing the market position of Woolworths, as they are the second largest company in the Australian retail market. Components of Strategy Execution After developing the strategies, it is crucial for the companies to effectively execute them as the success of the strategies largely depends on this process. In case of Woolworths, the company use to follow certain steps for strategy execution. The first step is the visualization of the strategies. In this step, the managers of Woolworths use tools like strategic maps, activity map and others to illustrate strategies. The next step is strategy measurement in which the key elements are put in the strategy for performance measurement (Hrebiniak 2013). The next step involves the decision making process in which the managers are required to take final decision for the selection of final strategies. The next step in strategy execution is the alignment of strategies with organizational strategic objectives. The strategies are developed in such a way so that they can be helpful for the achievements of strategic objectives. The next steps are the communication and management of the strategi es. It is required for Woolworths to communicate the strategies with the organizational people; at the same time, the managers of Woolworths manage the strategies effectively. In the last stage, the roles are aligned to different individual for the effective running of strategies (woolworthsgroup.com.au 2017). These are the main stages in strategy execution in Woolworths. The above discussion shows that Woolworths has an effective strategy execution process. However, it is a lengthy process that taken large amount of money and resources. Thus, it is recommended that Woolworths should shorten the process of strategy execution so that both time and money can be saved. It can also be seen that there is not strategy review process. Hence, it is also recommended that Woolworths needs to employ effective process for continuous review of organizational strategies. Conclusion The above discussion shows that Woolworths has five major strategic objectives. Two of them are to develop a customer and store-led culture and to promote sustainable sales growth. From the above-discussed strategy analysis, it can be observed that Woolworths has employed some effective strategies to support the string growth of the company. It is also prominent from the analysis that the major aim of all the strategies are to provide satisfaction to their customers need and to promote sales growth. Thus, it can be concluded that there are proper alignment between the strategic objectives and business strategies of Woolworths. The above discussion also shows that Woolworths follow a specific process for the execution of business strategies. Based on the discussion, some recommendations are provided below: It is recommended that Woolworths needs to develop some major customer centric strategies that will be helpful in attracting more customers towards the company. For this, Woolworths should develop more customer loyalty programs for their customers. It is recommended that Woolworths should shorten the strategy execution process of them as it taken large amount of money, time and resources. Woolworths will be able to save time and other resources with the help of this strategy. References Ausfoodnews.com.au. (2017).Woolworths announces new strategies to win over grocery shoppers, AFN reveals full detail | Australian Food News. [online] Available at: https://www.ausfoodnews.com.au/2015/05/06/woolworths-announces-new-strategies-to-win-over-grocery-shoppers-afn-reveals-full-detail.html [Accessed 7 Nov. 2017]. Ausfoodnews.com.au. (2017).Woolworths' top 5 revival priorities | Australian Food News. [online] Available at: https://www.ausfoodnews.com.au/2016/08/29/woolworths-top-5-revival-priorities.html [Accessed 7 Nov. 2017]. Deloitte Australia. (2017).2017 set to be fascinating year for Australian retail | Deloitte Australia | Global Powers of Retailing 2017. [online] Available at: https://www2.deloitte.com/au/en/pages/media-releases/articles/2017-set-to-be-fascinating-year-for-australian-retail-240117.html [Accessed 7 Nov. 2017]. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Hrebiniak, L.G., 2013.Making strategy work: Leading effective execution and change. FT Press. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Uittenhove, K. and Lemaire, P., 2012. Sequential difficulty effects during strategy execution.Experimental Psychology. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson. Woolworthsgroup.com.au.(2017).[online]Availableat:https://www.woolworthsgroup.com.au/content/Document/Woolworths%20Group%202017_%20Annual%20Report_final.pdf [Accessed 7 Nov. 2017]. Woolworthsgroup.com.au. (2017).About Us - Woolworths Group. [online] Available at: https://www.woolworthsgroup.com.au/page/about-us/ [Accessed 7 Nov. 2017]. Woolworthsgroup.com.au. (2017).Strategy and objectives - Woolworths Group. [online] Available at: https://www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives [Accessed 7 Nov. 2017]. Woolworthsholdings.co.za. (2017).Integrated Report. [online] Available at: https://www.woolworthsholdings.co.za/investor/annual_reports/ar2012/integrated/focus/strategy.asp [Accessed 7 Nov. 2017]. Wow2016ar.qreports.com.au. (2017). [online] Available at: https://wow2016ar.qreports.com.au/xresources/pdf/wow16ar-full.pdf [Accessed 7 Nov. 2017].

World Tourism Day Essay Example

World Tourism Day Essay Since 1980, the United Nations World Tourism Organization has celebrated World Tourism Day on September 27. This date was chosen as on that day in 1970, the acts of the UNWTO were adopted. The adoption of these acts is considered a milestone in global tourism. The purpose of this day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide. At its twelfth session in Istanbul, Turkey, in October of 1997, the UNWTO General Assembly decided to designate a host country each year to act as the Organizations partner in the celebration of World Tourism Day. At its fifteenth session in Beijing, China, in October of 2003, the Assembly decided the following geographic order to be followed for World Tourism Day celebrations: 2006 in Europe; 2007 in South Asia; 2008 in the Americas and 2009 in Africa. The UNWTO believes that the date for World Tourism Day is appropriate because it comes at the end of the high tourist season in the northern hemisphere and the start of the tourist season in the southern hemisphere, when tourism is of topical interest to many people worldwide, particularly travellers and those working in the tourism sector. Each year has a different theme – for example, â€Å"Tourism – Celebrating Diversity† was designated as the theme for 2009, with Ghana as the event’s host country for that year. What do people do? The UNWTO Secretary-General annually sends out a message to the general public to mark the occasion. We will write a custom essay sample on World Tourism Day specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on World Tourism Day specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on World Tourism Day specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Many tourism enterprises and organizations, as well as government agencies with a special interest in tourism, celebrate the event with special events and festivities. Different types of competitions, such as photo competitions promoting tourism, as well as tourism award presentations, are held on that Day. Other activities include free entries, discounts or special offers for the general public to any site of tourism interest. Government and community leaders, as tourism business representatives, may make public announcements or offer special tours or fares to promote both their region and World Tourism Day. Themes 1980- 2009 Year| Theme| 1980| Tourisms contribution to the preservation of cultural heritage and to peace and mutual understanding| 1981| Tourism and the quality of life| 1982| Pride in travel: good guests and good hosts| 1983| Travel and holidays are a right but also a responsibility for all| 1984| Tourism for international understanding, peace and cooperation| 1985| Youth Tourism: cultural and historical heritage for peace and friendship| 1986| Tourism: a vital force for world peace| 1987| Tourism for development| 988| Tourism: education for all| 1989| The free movement of tourists creates one world| 1990| Tourism: an unrecognized industry, a service to be released| 1991| Communication, information and education: powerlines of tourism development| 1992| Tourism: a factor of growing social and economic solidarity and of encounter between people| 1993| Tourism development and environmental protection: towards a lasting harmony| 1994| Quality staff, quality tourism| 1995| WTO: serving world tourism for twenty years| 1996| Tourism: a factor of tolerance and peace| 997| Tourism: a leading activity of the twenty-first century for job creation and environmental protection| 1998| Public-private sector partnership: the key to tourism development and promotion (Host: Mexico)| 1999| Tourism: preserving world heritage for the new millennium (Host: Chile)| 2000| Technology and nature: two challenges for tourism at the dawn of the twenty-first century (Host: Germany)| 2001| Tourism: a toll for peace and dialogue among civilizations (Host: Iran)| 2002| Ecotourism, the key to sustainable development (Host: Costa Rica)| 2003| Tourism: a driving force for poverty alleviation, job creation and social harmony (Host: Algeria)| 2004| Sport and tourism: two living forces for mutual understanding, culture and the development of societies (Host: Malaysia)| 2005| Travel and transport: from the imaginary of Jules Verne to the reality of the 21st century (Host: Qatar)| 2006| Tourism Enriches (Host: Portugal)| 2007| Tourism opens doors for women (Host: Sri Lanka)| 2008| Tourism Responding to the Challenge of Climate Change and global warming (Host: India)| 2009| Tourism Celebrating Diversity (Host: Africa. )|

Find the Right Essay Examples For Your Project

Find the Right Essay Examples For Your ProjectHarvard Kennedy School students who need a final paper idea for their project may want to find the right essay examples to write their Harvard Kennedy School essay. Finding a good sample essay can save you time and help you have the perfect writing project for you. The people at Harvard Kennedy School have been known to hire people to write papers that will test the students' writing skills, so that they will be able to write well in future tests.Some of the popular Harvard Kennedy School essay examples include history lessons on civil rights, power of text and technology, case studies on urban places, and even looks at the career prospects of a woman doctor. These are just a few examples of the many courses available to those who need them. Writing a good Harvard Kennedy School essay is just one of the tough assignments that the students have to face every semester.You can find different essay samples all over the internet. Some sites ma y provide a library of essays written by the writers who choose to use their services. You will be able to find these essays, read through them and decide which ones to take as your own and how to write the projects.An essay on the topic of equality and discrimination in the workplace would be a great example of what a Harvard Kennedy School student has to write about. This is just one of the toughest topics that any student will ever have to write about. If you are tired of being pushed around in the workplace and feel that you are a better worker than the others, then this is the perfect time to say so. Whether or not you are working for a large corporation or are a part of the Peace Corps, equality and discrimination are important topics that you should address.Harvard Kennedy School essay examples can also be used to discuss the use of technology in the workplace. Aproject on technology in the workplace can be particularly challenging for those who are studying in the midst of t echnology. They may have never even used a computer in their lives, but you will be able to use technology in your work to show the readers how it can effect a person's life.Another example of a great essay for use in a project on Harvard Kennedy School is one that examines the power of texts. Just about all modern times have had some type of text to help people learn or educate themselves. But, there is no telling where a person's knowledge and skills would be if they did not have texts to help them grow and understand the world around them. It is great to be able to see what students have to do to become educated, and also to have an example of how they can use the text in their own work.The use of essay samples for the Harvard Kennedy School students is one of the best tools for them to use in their education. Whether you are using a website to search for examples, or you find a book at your local library, these are great resources to have. In addition, you will be able to be cre ative with your writing and to provide a better example for your class to use.If you find yourself in need of a final paper topic for your class or if you just need an example of what to write, then the students at Harvard Kennedy School have been known to have essay examples ready for you. The professors have even given tips on how to go about finding a good example for the Harvard Kennedy School essay project.

Free Essays on The Zodiac Killer

The late 1960’s and early 1970’s represented a great deal of things to a great deal of people. To the San Francisco Bay area, as well as the rest of California, the late ‘60’s and early ‘70’s represented terror, fear, and death. What started out as a seemingly random, but brutal murder on the night of October 30th, 1966, turned out to be the start of a series of horrific murders that would span 2,500 suspects, 56 possible victims, and over 400 miles. On the calm, cool night of December 20th, 1968, a young seventeen year-old named David Arthur Faraday was getting ready to take a young sixteen year-old named Betty Lou Jensen on her first date. David arrived at Betty’s house, picked her up, and promptly proceeded to Lake Herman Road, a well known "lover’s lane" of the local teenagers. After a while, a car, possibly a blue Valiant, pulled up next to David’s 1961 brown and beige four-door station wagon, and a man got out. "Framed only in silhouette, the man appeared to be stocky in build and slightly heavy, with an eerie sense about him" (Tina 3). The man requested that the teens get out of their car, but they refused. Upon hearing David and Betty’s refusal, the man pulled out a gun, and fired a round into the right rear window, shattering it with incredible force. He then moved to the front of the car and fired another round into the left tire. Stricken with panic, David and Betty rushed out of the car, but the man was there to meet them. Betty was able to scramble out, but David wasn’t so lucky, as he was met with the cold, hard barrel of a gun pressing behind his left ear. "The shot made a deafening blast, as the bullet entered David’s head at a horizontal angle, blowing it apart" (Tina 3). With David out of his way, the killer turned his attention back to Betty. "He pursued her through the woods, his gun drawn, and shot her five times in the back from less than ten feet away." (Tina 3). The killer then got... Free Essays on The Zodiac Killer Free Essays on The Zodiac Killer The late 1960’s and early 1970’s represented a great deal of things to a great deal of people. To the San Francisco Bay area, as well as the rest of California, the late ‘60’s and early ‘70’s represented terror, fear, and death. What started out as a seemingly random, but brutal murder on the night of October 30th, 1966, turned out to be the start of a series of horrific murders that would span 2,500 suspects, 56 possible victims, and over 400 miles. On the calm, cool night of December 20th, 1968, a young seventeen year-old named David Arthur Faraday was getting ready to take a young sixteen year-old named Betty Lou Jensen on her first date. David arrived at Betty’s house, picked her up, and promptly proceeded to Lake Herman Road, a well known "lover’s lane" of the local teenagers. After a while, a car, possibly a blue Valiant, pulled up next to David’s 1961 brown and beige four-door station wagon, and a man got out. "Framed only in silhouette, the man appeared to be stocky in build and slightly heavy, with an eerie sense about him" (Tina 3). The man requested that the teens get out of their car, but they refused. Upon hearing David and Betty’s refusal, the man pulled out a gun, and fired a round into the right rear window, shattering it with incredible force. He then moved to the front of the car and fired another round into the left tire. Stricken with panic, David and Betty rushed out of the car, but the man was there to meet them. Betty was able to scramble out, but David wasn’t so lucky, as he was met with the cold, hard barrel of a gun pressing behind his left ear. "The shot made a deafening blast, as the bullet entered David’s head at a horizontal angle, blowing it apart" (Tina 3). With David out of his way, the killer turned his attention back to Betty. "He pursued her through the woods, his gun drawn, and shot her five times in the back from less than ten feet away." (Tina 3). The killer then got...

Linguistic Arbitrariness

Linguistic Arbitrariness In linguistics, arbitrariness  is the absence of any natural or necessary connection between a words meaning and its sound or form. An antithesis to  sound symbolism, which does exhibit an apparent connection between sound and sense, arbitrariness is one of the characteristics shared between all languages. As R.L. Trask points out in ​Language: The Basics: the overwhelming presence of arbitrariness in language is the chief reason it takes so long to learn the  Ã¢â‚¬â€¹vocabulary  of a foreign language. This is largely due to confusion over similar-sounding words in a secondary language.​ Trask goes on to use the example of trying to guess the names of creatures in a foreign language based on the sound and form alone, providing a list of Basque words - zaldi, igel, txori, oilo, behi, sagu, which mean horse, frog, bird, hen, cow, and mouse respectively - then observing that arbitrariness is not unique to humans but instead exists within all forms of communication.   Language Is Arbitrary   Therefore, all language can be assumed to be arbitrary, at least in this linguistic definition of the word, despite occasional iconic characteristics. Instead of universal rules and uniformity, then, language relies on associations of word meanings deriving from cultural conventions. To break this concept down further, linguist Edward Finegan wrote in Language: Its Structure and Use  about the difference between nonarbitrary and arbitrary semiotic signs through an observation of a mother and son burning rice. Imagine a parent trying to catch a few minutes of the televised evening news while preparing dinner, he writes. Suddenly a strong aroma of burning rice wafts into the TV room. This nonarbitrary sign  will send the parent scurrying to salvage dinner. The little boy, he posits, might also signal to his mother that the rice is burning by saying something like The rice is burning! However, Finegan argues that while the utterance is likely to elicit the same result of the mother checking on her cooking, the words themselves are arbitrary - it is a set of facts about  English  (not about burning rice) that enables the utterance to alert the parent, which makes the utterance an arbitrary  sign. Different Languages, Different Conventions As a result of languages reliance on cultural conventions, different languages naturally have different conventions, that can and do change - which is part of the reason that there are different languages in the first place! Second language learners must, therefore, learn each new word individually as its generally impossible to guess the meaning of an unfamiliar word - even when given clues to the words meaning.   Even linguistic rules are considered to be slightly arbitrary. However, Timothy Endicott writes in ​The Value of Vagueness that: with all norms of language, there is a good reason to have such norms for the use of words in such ways. That good reason is that it is actually necessary to do so to achieve the coordination that enables communication, self-expression and all the other priceless benefits of having a language.

The Ethics of Hardball Research Paper Example | Topics and Well Written Essays - 500 words

The Ethics of Hardball - Research Paper Example 14). Therefore, applying the case of Home Depot, their decision to limit any increase in prices of their products especially during the anticipation of Hurricane Andrew still paid off in the long run. As emphasized, â€Å"although prices increased early in anticipation of Hurricane Andrew, Home Depot was still able, with the cooperation of suppliers, to sell half-inch plywood sheets for $10.15 after the hurricane, compared with a price of $8.65 before, thereby limiting the increase to less than 18 percent. Home Depot executives explained their decision as an act of good ethics by not profiting from human misery† (Braybrook, 1983, p. 12). By taking into consideration the interests of the society and the general public, and the scenario at hand, businesses could make good and ethical decisions by evaluating the repercussions of their actions on a longer perspective basis. †¢ Should businesses be held morally accountable applying different standards than we use to assess others in a society? Why or why not? Explain your position. According to the topic on The Relationship between Ethics and the Law, it was disclosed that â€Å"business activity takes place within an extensive framework of law, and some people hold that law is the only set of rules that applies to business activity. Law, not ethics, is the only relevant guide† (Braybrook, 1983, p. 14). Therefore, businesses are expected to be governed by ethical and moral standards; and should be held morally accountable for the various decisions made. Concurrently, despite legal standards that prevail and continue to be the primary basis for decision-making, both ethical and moral standards must be integrated and incorporated in the process. †¢ Is it inherently unethical to make business decisions that add long-term value to the business and which do not violate law or social convention? Why or why not? Explain your position. It is not inherently unethical to make business decisions that add long-term value

The impact of business environment on hospitality industry of Westin Assignment

The impact of business environment on hospitality industry of Westin Grand Hotel situated in Munich of Germany - Assignment Example This paper illustrates that hospitality industry is a very significant constituent of the service sector and is a vital element for a country’s national economy. The hospitality industry is frequently defined as an unseen export because it does not usually include tangible delivery of goods, rather than movement of people. Tourists come into hotels from numerous places of world in order to obtain service and experience generosity. Hospitality industry is categorised by place bound industry, where the individuals and the visitors obtain goods and services in the same place. Therefore, hospitality industry confronts with numerous challenges in the business environment. Factors such as flexible income, vacation time and travel enthusiasm of people among others can determine the success and development of hospitality industry. Tourists travel for several purposes. The travel drives of tourist impact the approach of travelling and selecting the destinations. Pleasure travellers sea rch for cultural and entertaining enjoyment, while business travellers conduct business or join in international conferences in foreign countries through travel. There are several business environmental factors which can impact on the travellers’ decision to fly in a certain country, thus can impact on the hospitality industry’s profitability and performance. The recent financial crisis had impacted on global hospitality industry. In the year 2011, as the demand for travel increased, the hospitality industry had restored. ... It is expected that the business environment will develop in upcoming years. Luxury and full service hotels are recovering rapidly because of reappearance of business tourists, mostly in urban markets (Ernst & Young, 2011). Travel is one of the significant habits of people’s life in Germany. For tourists, Germany is considered as a place with one of the most developed infrastructures in terms of hospitality business, and it has good cultural resources along with environmental stability. Therefore, the hospitality system in Germany provides supreme travelling experience for national as well as international guests. In present days, the customers seek for convenience while selecting any hotel, such as environment, hotel background and service style among others. Customers, make their decisions about choosing hotels on the basis of affordability, dependability, impressiveness and specialty. As a consequence, hotels competing on low-cost, brand name, enterprise and exceptional ser vices can succeed in the hospitality industry of Germany. In the year 2008, the hospitality industry generated revenue of almost 55.5 billion Euros. In comparison with other countries the average rate of hotels in Germany was much competitive (Germen Business Portal, 2008). The recent economic crisis had affected the hotel industry in Germany. In the year 2009, total number of overnight spending had reduced by 0.1% to 0.2%. In comparison with industrial hospitality performance at that period of time, the performance of German hotels was much better. Due to economic recession in the year 2009, the cost of hotels in Germany had also decreased, but in 2010, the room rates had raised by 2%. With respect to hotel room rate, Germany ranked as 14 among top 22 significant tourism